Valentine’s day cards by InkspotWorkshop on Etsy
If you don’t have a list, you have nothing. Have you heard this statement before? Online marketing experts are always saying it. And, I’ve come to realize that they’re right.
If you sell your creative products online, you should build a list of your fans. And, here’s why:
1. It’s the most effective way to communicate with your fans.
When you’re having a sale, releasing a new product line, or receive some sort of accolade, how do you communicate this with your fans? If you don’t use an email newsletter service, you might spend money on advertising your sale, hoping that interested people will see it. You might just add your new products to Etsy, hoping that the people who’ve made your shop a favorite will notice. Maybe you’ll post it the info on your blog.
But, publishing the information on your blog isn’t good enough. According to Darren Rowse from Problogger, most people don’t subscribe to blogs via RSS, so you can’t count on them to see information about your sales or new products from your blog. Don’t get me wrong. Some will see this information, but you guarantee that many more will see it if you send it out via email.
Most of your customers have email, and most people check their email regularly—some even check it hourly. If you deliver information about your creative business to the place that your customers go regularly {a.k.a., their email}, you’re bound to get better results.
2. It helps build a stronger relationship between you and your potential and current customers.
I know I say this all the time, but I’m going to say it again: people buy from businesses that they know, like, and trust. Giving your potential and current customers the chance to get to know, like, and trust you means more money in the bank.
When you use your weekly newsletter as a chance to update your fans on things happening in your business, give them special discount codes, and thank them for their support, you build a stronger relationship with them. Plus, sending a weekly newsletter shows that you’re consistent, and consistency equals trust.
3. Your subscribers want to hear from you.
When someone signs up to receive your weekly newsletter, that person is raising her hand and saying that she wants to hear from you regularly. That’s big. That person is much more likely to buy from you than the person who’s hunting for knitted fingerless gloves on Etsy and comes up with over a thousand options.
And, just as a reminder, it’s not cool {or legal} to just add someone’s email address to your newsletter list. They need to sign up.
4. You need to remain unforgettable.
Even if you make the most amazing products, people will forget about you. People are busy. They’re also bombarded with information on a regular basis. If you don’t stay on their radar, the chances that they’ll remember to come back to your shop to buy their holiday gifts from you aren’t good.
However, if they receive a weekly update from you, they’ll remember to buy some holidays gifts from your shop when they open up your email at the end of November that reminds your customers that it’s the last week to ensure they receive their items before Christmas.
5. Your competition doesn’t do it.
Sending out a weekly newsletter is added work, so unfortunately {but fortunately for you} many creative entrepreneurs skip this step. That’s why you’ll stand out from your competition if you send one out. If your customers are consistently hearing from you—and not hearing from your competition, who do you think they’re going to buy from?
In my next guest post on Imaginative Bloom, I’ll give you a guide on how you can write and send your weekly newsletter in less than 30 minutes.
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About April
April-Bowles Olin helps creative entrepreneurs turn their dreams into reality through her website, Blacksburg Belle, where she writes about marketing, blogging, and increasing business success. She’s been creating ever since her mother handed her a box of brightly colored crayons, but she quit her day job almost two years ago to pursue her creative passions. April is currently putting the finishing touches on her Inspired Blogging for Creative Entrepreneurs program, and you can sign up to receive the first month for free on her website homepage.
Valentine’s day cards by InkspotWorkshop on Etsy
Se non hai una lista, non hai nulla. L’hai già sentita questa frase? Gli esperti di marketing online lo dicono continuamente. E ho finito col realizzare che hanno ragione.
Se vendi i tuoi prodotti creativi online, dovresti costruire una lista di tuoi fans. Ecco perchè:
1. E’ il modo più efficace di comunicare con i tuoi fans.
Quando stai mettendo in vendita qualcosa, realizzando una nuova linea di prodotti, o ricevi dei riconoscimenti, come lo comunichi ai tuoi fans? Se non usi un servizio email per le newsletter, dovrai spendere soldi per pubblicizzare i tuoi prodotti sperando che vengano visti da persone interessate. Potrai aggiungere il tuo nuovo prodotto in Etsy sperando che le persone che hanno salvato il tuo negozio fra i preferiti, lo vedano. Forse pubblicherai la notizia nel tuo blog.
Ma pubblicare l’ infomrmazione nel tuo blog non è abbastanza. Secondo Darren Rowse di Problogger, la maggior parte delle persone non si iscrive ai blog via RSS, perciò non puoi contare sul fatto che questi vedano le informazioni sui tuoi nuovi prodotti dal tuo blog. Non fraintendermi. Alcuni vedranno queste informazioni, ma ti garantisco che se le spedite via email le vedranno molte più persone.
La gran parte dei tuoi clienti hanno una email, e la maggior parte delle persone controllano la loro email regolarmente – qualcuno lo fa anche ogni ora. Se spedisci informazioni circa il tuo business creativo nel posto dove i tuoi clienti vanno regolarmente {come appunto, la loro email} otterrai sicuramente risultati migliori.
2. Aiuta a costruire un rapporto più forte tra te e i tuoi potenziali e attuali clienti.
So di ripeterlo ogni volta, ma lo dirò ancora: le persone acquistano da aziende che conoscono, che gli piacciono e di cui hanno fiducia. Dare ai tuoi potenziali e attuali clienti la possibilità di conoscerti, di piacergli e di fidarsi di te, significa avere più soldi in banca.
Quando usi la tua newsletter settimanale come possibilità per aggiornare i tuoi fans su quello che sta accadendo alla tua azienda, dando loro speciali buoni sconto e ringraziandoli per il loro supporto, costruisci con loro un rapporto più forte. In più, inviare una newsletter settimanale dimostra che sei coerente, e coerenza equivale a fiducia.
3. I tuoi iscritti vogliono che tu scriva loro.
Quando qualcuno si iscrive per ricevere la tua newsletter settimanale, quella persona sta alzando la mano per dire che vuole sentirti regolarmente. Gran cosa. Quella persona è molto più propensa a comprare da te rispetto a chi cerca dei guanti senza dita in Etsy ottenendo oltre un migliaio di opzioni.
E, giusto a promemoria, non è bello {ne legale} aggiungere l’indirizzo email di qualcuno alla tua lista newsletter. Deve essere lui a registrarsi.
4. Devi rimanere indimenticabile.
Anche se fai i prodotti più interessanti, le persone si dimenticheranno di te. Le persone sono impegnate. Sono anche bombardate di informazioni continuamente. Se non rimani nei loro radar, le possibilità che si ricordino di tornare nel tuo negozio per comprare da te i loro regali per le feste, non sono buone.
Tuttavia, se ricevono un’aggiornamento settimanale da te, si ricorderanno di comprare dal tuo negozio i prodotti per i loro regali nel momento in cui, alla fine di Novembre, apriranno la tua email che ricorderà loro che è l’ultima settimana utile per assicurarsi di ricevere i prodotti in tempo per Natale.
5. La concorrenza non lo fa.
Spedire una newsletter settimanale è lavoro aggiuntivo, così sfortunatamente {ma fortunatamente per te}, molti imprenditori creativi tralasciano questo passaggio. Questa è la ragione per cui ti distinguerai dalla concorrenza se lo fai. Se sarai tu a farti sentire costantemente dai tuoi clienti – e non i tuoi concorrenti, da chi pensi che andranno a fare acquisti?
Nel mio prossimo post qui in Imaginative Bloom, vi darò una guida su come puoi scrivere e spedire la tua newsletter settimanale in meno di 30 minuti.
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Chi è April
April-Bowles Olin aiuta gli imprenditori creativi a far diventare i loro sogni realtà, attraveros il suo sito web, Blacksburg Belle, dove scrive di marketing, blogging e come aumentare il successo della propria attività. Ha sempre creato da quando sua madre le ha messo in mano una scatola di vivaci pastelli colorati, ma ha lasciato il suo lavoro fisso quasi due anni fa per perseguire le sue passioni creative. April in questo momento sta facendo gli ultimi ritocchi al suo programma “Inspired Blogging for Creative Entrepreneurs” (Blogging Ispirato per Imprenditori Creativi), e puoi registrarti nella sua homepage per ricevere il primo mese gratuitamente.
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Hi Anne-Marie and Jenny Hoople, welcome on IB!
I’m sure you’ll find very inspiring and useful the 30 minute guide that April has prepared for the next week to learn how to create your own newsletter.
If you’re interested in this topic, I can suggest to take a look also at a post I wrote here on IB –>
Using Newsletter to Increase Your Creative Business Success
If you’re new to newsletters it can give you some extra tip. Cheers! :)
Thanks so much for the post April! You’re my new favorite blogger, everything you write is useful to me!! Keep up the good work :) I do send out a newsletter occasionally, but I’m going to make it a goal to send one out weekly, see you here for the next installment on how to do it in 30 min :)
Thank you that was a good article, now I cant wait to read how to write the actual newsletter. I am meeting with a web designer today to upgrade my website so this is now something I will discuss with her and how I can incorporate it.
Many thanks
Anne-Marie
Ok, well I am still relatively new to social media and all the tips and tricks. What is the difference between a newsletter and providing people the ability to follow via email? I have feedburner, so those that have subscribed get an email every day. I have also used the contact commenters plug in to email people that have commented on a particular post.
?? Thank you April!
Daria
Hi Daria,
I’m Irene, thanks for joining the conversation and welcome on Imaginative Bloom.
From what you said you’re talking about the RSS Feed subscription by email. This function send an email to all people that have subscribed and contains an excerpt or a full text (based on what you’ve set in your feedburner account’s panel) about what you’ve posted in your blog.
The commenters plugin instead, send an email out every time a person leave a new comment under the post you have subscribed to (the purpose is to be able to follow the conversations of a post/or more posts of your interest from your emails’ inbox without the need to visit all the original blog posts you subscribed to).
The email newsletter is a service that allow you to create personalized emails with any content you like to write and send out to your readers (such as promotional discounts, updates about your new products, announce your participation in events, etc). Everything you want to communicate to your fans beyond your posts to have a stronger and constant connection with them.
There are lots of services out there that allow you to integrate this important option to your site. Some example of sites who offer this are aweber.com and madmimi.com (the one I use for Imaginative Bloom too).
Sorry for my english (I’m Italian), hope this is of some help. If you have other questions Daria, please feel free to ask :)